Cabela's is a Siney, Nebraska-based direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise. It also has "Trophy Properties LLC (a real estate market), "Outdoor Adventures (hunting and fishing trips), not to mention the "Gun Library" (where people can buy and sell new and used firearms). Its direct marketing operation is one of the largest in the United States. The company went public in 2004, with that fiscal year's revenue reaching $1.56 billion, a 50% growth since 2001.